What is domain authority (DA) and why is it important to my website (and business)?

Back to basics – what is DA?

Domain authority is a very important metric, used to work out how “good” your website is in the eyes of Google. Developed by a company called Moz, it is designed to help you as a business work out how likely your website is going to rank in Google and how you measure up against your competitors.

To make this easy to understand and without going into to much detail your domain is your website and so your domain authority is the amount of authority your website has. DA is marked out of 100 with the best websites in the world having a DA of 90/100 +, but don’t worry, you don’t have to climb to those dizzy heights as most websites with a DA of 30/100+ will rank well in the search results (presuming the onsite SEO has been completed). There are a lot of things that can effect your rank in Google but your DA is one of the most important. Read on to find out how to improve your DA.

So what effects your domain authority?

This is where it starts to get a little more complicated as there are about 40 separate elements that will have an effect. Below are a few of the main factors:

  1. Other websites linking to yours (Google sees this as a vote of trust that your website is good)
  2. The quality of the websites that are linking to yours. You cant just get any old link to your site and too many bad ones could do more harm than good.
  3. What type of link is it? For example a link within the actual content of a webpage is “better” than a footer link.
  4. How relevant the websites are that link to yours. If you own a plumbing company a link from a solicitors, this won’t be as good as another plumbing related site.

Above are four very basic examples of what can effect your domain authority, but it does get a lot more complicated.

In Search of trust

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How do I improve my domain authority?

There are a number of things that are going to be important when increasing your domain authority and these will depend on your website. As a whole though the information below will provide you with a great starting point.

  1. Sort out all of the technical SEO – you might need help from a developer, but as a whole ensure that you have a good site structure, navigation and that internal linking is good, URL structure is easy to understand, meta and header tags are optimised and you have a decent  word count. All of the basic onsite SEO elements should be completed as the first step to improve DA.
  2. Improve your link profile – The most important thing you will need to do. In a nutshell, it will involve getting high quality links and removing bad ones. As a marketing company we provide a range of link building services including blogger outreach, infographic design and publication and news article submissions. The main aim of link building is to get as many high quality relevant links as possible. If you have a website with low quality links they might need removing. Simply ask the website to remove them and if they don’t submit a disavow file to Google so they don’t count them.
  3. Internal linking – it’s important to realise that Google also takes into account links from your own website. Having a good internal link strategy will ensure users can easily move around your website and Google can find and rank all of your pages.
  4. Regularly check your link profile – a lot of small businesses completely forget about their website. As your site grows in popularity it is important to check that you haven’t received any poor quality links that will effect your link profile.
  5. Patience – domain authority won’t change over night but with a good online marketing strategy you will see your DA improve and your website rank higher in the search results. At the end of the day the results are worth it, a consistent stream of leads from your website is the best way to fuel your business and you will reap the rewards that you deserve.