What are citations and how do you get on the local Google listings?
Citations: Why and how?
Before we go into what a citation is and why its important, lets just touch on the different elements or a local Google search result. At the top you have the paid adverts, underneath that you have the local map which (at the moment) has three visible spaces for local businesses. Under that you then have the organic results.
Both the local and organic search results have a number of strategies needed to get on the front page, one of the main things Google will look at to get on the local listings is citations, so what are they?
What is a citation?
A citation is a mention of your NAP details (name, address, phone number) and other details on other websites. This doesn’t involve a link back to your website, although some websites will provide you with both. Google uses your details on other sites to prove that you are who you say you are and from the area that you are looking to rank. As with link building its all about building trust with the Google Algorithm.
Where do I get citations?
Citations are quite easy to get, as you can ad your website to the top local and national directories. There are a number of things to remember when adding a citation:
- Most of your competitors wont be doing this so you will probably do well with 100 citations but make sure you get them from the best sources. View some of the top UK listings below but also look for local directories.
- When you add your website to a citation directory ensure you fill out every detail including the short and long description, images, work hours etc. Google takes all of this into account.
- Ensure your details are exactly the same on every single citation, literally to the letter. Google will be looking for the same business name, address and phone number.
- If you move office, guess what? you will have to change the details on every citation, as it will need to match the address on your website.
Examples of directories