A great way to kick start an SEO campaign is to have a look at all of your competitors back links and put together a strategy to see how many of them you can get. You can find out a lot by analysing your rivals link profile and finding niche directories, any articles they might have had published by bloggers as well as a range of other types of links they could have received.
Using software such as Majestic SEO, Moz and Ahrefs you can analyse these links to find out the domain/page authority and their trust and citation flow to see how they would benefit your link profile.
Realistically you aren’t going to be able to get all of them and some of them might not be worth the time but if you analyse the top sites in your niche then you will be able to find a number of opportunities.
What are the benefits of this method?
Every method of link building has pros and cons and realistically the odds of you finding an amazing link that is easy to get from analysing your competitors links is unlikely. If your competitor has a lot of links within articles you will struggle to replicate this. What you will be able to do is hand pick links that will improve your trust flow and anchor text profile which are all important elements of a successful SEO campaign.
So what do we do?
The first thing we will do is look at the link profiles of every competitor of yours on the front page of Google, using the relevant keywords to your business. We can then go through each back link individually to find those that are firstly of good quality checking out domain authority and trust flow etc. After the poor links have been removed we can look into how easy the remaining links will be to attain.
This is especially a good way to rank local businesses who don’t need to have a huge link profile. You will find your competitors have a number of niche directories, blog comments etc. which are easy to replicate as well as other more profitable links that you are able to replicate by contacting the relevant businesses and offering to write some quality content for there website. Every business will have different links but it is certainly worth investing the time at least at the start of the campaign before moving onto more time consuming (but more profitable) techniques.