Should my business have an SEO strategy?
Internet marketing has quickly become the biggest marketing platform of the 21st century. Gone are the days of flicking through the Yellow Pages or flyer drops. Even TV advertising has taken a downward spiral after companies like SKY and Netflix have removed the need to watch commercials. With the rise of social media and the search engines the online opportunities are endless and remarkably cheap when looking at the return on investment.
Lets look at the facts
97% of consumers use the internet to find a product or service! In a nutshell, if someone wants to find a plumber, accountant or a gift, they will use the internet.
75% of those people won’t go past the front page of Google! If you want to utilise the internet, getting yourself on the front page of Google is a must!
61% of Users research a product online – having a high quality website, social media strategy and PR campaign is vital for anybody selling a product.
So where do I start? What will benefit my business?
When it comes to internet marketing you have a lot of options but a few things will effect how visible you are online. We have already established that being on the front page of Google is the most beneficial place to be, after all they control 70% of all searches and 97% of consumers search for products or services using a search engine.
On the front page of Google you have a couple of options. If you own a local business you have the paid ads at the top, followed by the local listings (under the map) and below the organic (free) search results.
70% of searchers on Google will go to the organic results – so the benefits of an SEO campaign to get you near the top of the organic results is way more beneficial than PPC in the long run.
Up to 80% of searchers will ignore the paid advertising on Google – subconsciously a searcher wont trust those that have paid for a place at the top and so will scroll down to find the businesses who have worked hard for there spot on the organic listings.
18% of searchers click on the top spot – basically the higher up you are on Google’s popular organic results, the more traffic you will get!
Searching on a mobile
As mobiles become more advanced, so does their usage for shopping and services increase. If you have a website that isn’t mobile responsive you are losing out on a huge potential market share, especially if you are a local business.
50% of mobile searches are for local businesses – If your a plumber it might be worth upgrading that website!
61% of mobile searches end in a purchase – as mobiles improve so do the amount of purchases made on them.
48% of mobile users leave a website if its not mobile responsive – If your at the top of Google without being mobile friendly you are losing a lot of traffic quickly!
The internet is the best place to market your business. Having a mobile friendly, modern website will help convert traffic into customers and getting your business on the front page of Google is the best way to improve your bottom line.
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