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4
Jan

How long does SEO take to work?

How long does SEO take to work?

Probably the most asked question in our industry is how long will it take for SEO to work? If you look at our website, most of the content is about why SEO is a great idea for a business. Its a great investment, has an amazing ROI etc. and in all honesty that is completely true. Every business should have an SEO strategy, but what is the draw back to this amazing marketing strategy? Time.

Firstly, lets reword the question so it makes more sense from a business perspective; “how long will SEO take to make money?”. SEO isn’t about getting on the front page of Google for a few keywords that you want to rank for. Its about analysing your market and ensuring you come up on the front page of Google for the keywords people actually search for on a monthly basis. If you get that right then you will have a consistent amount of leads from your website!

 

So how long?

To answer this question I’m going to have to use an average scenario. Every business is different and every website is different so its impossible to compare two businesses as they will all be in different stages of the SEO process when they contact us.

Generally speaking it will normally take 4-6 months to start seeing results from SEO financially. What i mean by that is, although you will see results in terms of keyword movement and you will be able to watch your website climb the ranks month on month, it will take time before you start making a decent return on your investment.  when you start seeing results they will continue to improve as you build more links and write new content. Realistically its not something that happens overnight. It’s a long term strategy that involves investing in your business. Saying that I’ve never come across a client that has said it wasn’t worth the investment. Once you are on the the front page of Google for a number of keywords, with people visiting your site you will inevitably see a good return on investment.

 

The SEO Process

Although every business is different, the process will stay the same. The process could change depending on the budget you have allocated to things like link building and content creation but we can talk to you about that at the start of the project and come up with some time scales. In general below you will see the typical SEO process.

  • Month 1– If you are starting with a new website then this will be designed and developed within this month. As we provide a free website as part of our packages this is usually the case. While the website is being built we can take care of the keyword research and technical SEO on the site. If you are not having a new site built we will complete a website audit and start researching your market as well as completing the onsite SEO. This could include increasing the amount of content and looking at how to improve your conversion rate.
  • Month 2 – Begin technical SEO work, that is, making modifications to the website based on website audit results. In some cases the website needs to be overhauled, and this of itself can take months. Other SEO activities such as working on the link profile and building content can be done at the same time the overhaul is happening. If you find yourself in this overhaul situation, you’ll be doing “SEO” but you still won’t be seeing any results at all, since the changes being made will only start to have an impact once they’re finished. The second month will see use looking at your link profile, citations for local businesses working with you to increase conversion relevant factors such as customer reviews and case studies. Content creation will start with either blogging or local landing pages while putting together a link building and citation strategy.
  • Month 3 – At this stage we will have some data to work with regarding changes to your rank in the search engines. You should start to see an increase in your rank but only from the onsite SEO (keywords, content etc). No link building would have taken effect yet as it will take time for Google to process the links. The main focus will be on analysing the results and making any technical changes needed.
  • Month 4 –  We will now be entering a continued cycle of creating new content, improving your link profile (building links and removing bad ones). You should expect by this month to see a good increase in your ranking. It wont be close the improvements you will see after 12 months but enough for you to see that the SEO is working and you are moving in the right direction
  • Month 5 – at this point your Google rank should have increased enough to start seeing some leads from your website. Looking at this data will allow us to have a look at your conversion rate and make any further technical improvements to ensure we are able to convert a decent amount of traffic into leads. Content creation and improving your link profile will continue.
  • Month 6 – From this point on it will be a continued process of creating and optimising content, building links, improving your link profile, analysing data and ensuring your website is working at its full potential. You should have some decent case studies or customer reviews of your products as well as traffic visiting your website. We will still have a lot of work to do and what we do will be decided on the type of business you have.

Its important to remember that when you get to the 12 month stage with a good traffic flow you have built your website into a lead generating machine that will fuel your business for years to come. It might be decided that we reduce the budget we spend on creating content or link building to just maintain what we have done or the process can continue targeting new keywords, chasing new links and generally improving what is already working well. Congratulations, you have just added a valuable asset to your business!

Domain-authority

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Text Content is King with underline and a ball pen aside.

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20
Dec

Citations for local businesses

What are citations and how do you get on the local Google listings?

Citations: Why and how?

Before we go into what a citation is and why its important, lets just touch on the different elements or a local Google search result. At the top you have the paid adverts, underneath that you have the local map which (at the moment) has three visible spaces for local businesses. Under that you then have the organic results.

Both the local and organic search results have a number of strategies needed to get on the front page, one of the main things Google will look at to get on the local listings is citations, so what are they?

What is a citation? 

A citation is a mention of your NAP details (name, address, phone number) and other details on other websites. This doesn’t involve a link back to your website, although some websites will provide you with both. Google uses your details on other sites to prove that you are who you say you are and from the area that you are looking to rank. As with link building its all about building trust with the Google Algorithm.

Where do I get citations?

Citations are quite easy to get, as you can ad your website to the top local and national directories. There are a number of things to remember when adding a citation:

  1. Most of your competitors wont be doing this so you will probably do well with 100 citations but make sure you get them from the best sources. View some of the top UK listings below but also look for local directories.
  2. When you add your website to a citation directory ensure you fill out every detail including the short and long description, images, work hours etc. Google takes all of this into account.
  3. Ensure your details are exactly the same on every single citation, literally to the letter. Google will be looking for the same business name, address and phone number.
  4. If you move office, guess what? you will have to change the details on every citation, as it will need to match the address on your website.
Local results
In Search of trust

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Examples of directories

192.com 

Accessplace 

Brownbook 

Citylocal 

LocalLife

Cityvisitor 

Cylex 

WheresBest

Freeindex 

Hotfrog 

LocalMole 

Manta

The Independent

Google + 

MisterWhat 

Scoot 

The Sun 

ThomsonLocal 

Tipped 

TouchLocal 

Townpages 

uFindus

 Wahanda 

Wampit 

Yalwa 

Yell 

Yelp 

 Zettai 

6
Aug

Local landing pages

How do you ensure you’re in the Google search results for every area you offer your services to?

Geo targeted landing pages

If you are a business that covers more than one area, it is important that you target these locations on your website. A lot of sites we come across only target the city they are based in and that means they are missing out on a large amount of traffic.

Why do we need to target more than one location?

  • You will be able to advertise on Google in every area you provide your services.
  • The more areas you cover, the more traffic you are likely to get.
  • Its a relatively easy process that doesn’t take long to implement.

 

 

Taking things further

If you look at the image about chimney repairs you will notice in the red box is one of our clients. In Plymouth they are ranking number one in the organic results and in Exeter they are sixth. As an on going process we will build landing pages for each one of their services in every area they cover. This provides numerous benefits to your website. Firstly, you are able to increase the amount of landing pages you have on your site, which will inevitably increase the chance of getting leads. Secondly, you are constantly adding content, which Google will be happy to see.

Local landing pages along with internal linking and link building is a very effective way to enable potential customers to find your website.

Continue reading below to find out our seven top tips for local landing pages.

Chimney repair Plymouth

MPC local results 3

Chimney repair Exeter

MPC local results Exeter
FI_7KeysLocalSEO

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7 top tips for local landing pages

  1. Duplicate Content – Although Google doesn’t have a penalty for duplicate content at the moment, it will have an effect on the ranking potential of a web page. Ensure all your webpages have unique content to allow them to rank.
  2. Page Title – Ensure the keyword including the location you are targeting is in the page title of each landing page you create. Using the example above you would use chimney repair Plymouth, Chimney repair Exeter etc.
  3. Optimise All of Your Images – Google can’t see an image, so it relies on the ALT text to find out what its about. Ensure you use a range of your targeted keywords in the ALT text of your images.
  4. Try and Use Variations of Your Main Keyword Throughout The Page. This will help you come up in other searches people use. Chimney repair in Plymouth, Plymouth chimney repair etc. Try and use your main keyword in the first paragraph of the page.
  5. Don’t Fill Your Webpages With Keywords – The pages on your website need to read naturally to visitors and Google can also penalise you if you use your targeted keyword too many times.
  6. 300 words of content – Google will be looking for a decent amount of content on each page so try and aim for at least 300 words (remember no duplication!).
  7. Headings – Use your targeted keyword in the first title (H1 title) of the page.

These are are a few of the main on-site procedures that will help you rank on Google. At the end of the day, Google will need to see your pages are relevant to the local searches people are using.

27
Jun

Investing in your business with SEO

Using SEO to invest in what could be your business’ most valuable asset

So how much is your website worth?

Most businesses don’t think about their website in any other way than it gives information to people who are looking for their services. Those with a bit more knowledge will be able to converse about SEO and how you can use your website to fuel your business with leads. Both are true but have you ever thought about the worth of your website and how much it could influence the value of your business?

Let’s say that your plan is to sell your business in 5 years’ time. You purchased your website for £1000 but haven’t really spent any time turning that site into a valuable asset. When you come to sell your business the value of the website will have depreciated to nothing due to how quickly web development changes, realistically if your website is 5 years old it is very outdated. When your business is valued your website brings nothing to the party.

Alternatively what if your website has been kept modern for the 5 year period and you have completed a serious SEO strategy building links to your site, increasing its position in the search engine and at the end of the 5 year period your website is bringing in £20,000pcm of income to your business? How much is it worth then?

content-1024x686
raidersportfolio

Two examples

If you were to look into buying a website that is already bringing in a monthly income you would expect to pay between 1-2 times its annual income to buy it. For the sake of our example that would be between £240,000 and £280,000 worth of website that would be valued when you sold your business.

Think about all of the other marketing strategies that are out there. Email marketing, social media, pay-per-click, television, radio, magazines, word of mouth. They all help you get sales and increase your brand awareness but could you say they are adding actual value to your business? When you come to get your website valued will the hundreds of email marketing campaigns you have run make any difference to the actual net worth of your business? I’m happy to put my neck on the line and say no.

So not only is the SEO you are doing helping you increase your bottom line and pay the bills each month you are investing in your future. No other marketing strategy allows you to actually invest in an asset to your business like SEO does.

So how does that look against our services?

Tridev Media has a range of services and we don’t like to put a price on our packages due to the difference in costs per client depending on how competitive their market is. Let’s say that our average cost is £600pcm. That includes a free modern website and we will also ensure it is modernised throughout the 5 year period you work with us. Over the 5 year period you would pay us £36,000. Now obviously over that period we would earn you way way WAY more than that, otherwise we wouldn’t have any clients! But when you think about it it’s not just that income you have benefited from, we have also increased the value of your business dramatically!

So when it comes to choosing the type of marketing you are going to use to fuel your business it’s worth thinking about the long term benefits of SEO.

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18
May

Why use online marketing to fuel your business?

Should my business have an SEO strategy?

Internet marketing has quickly become the biggest marketing platform of the 21st century. Gone are the days of flicking through the Yellow Pages or flyer drops. Even TV advertising has taken a downward spiral after companies like SKY and Netflix have removed the need to watch commercials. With the rise of social media and the search engines the online opportunities are endless and remarkably cheap when looking at the return on investment.

Lets look at the facts

97% of consumers use the internet to find a product or service! In a nutshell, if someone wants to find a plumber, accountant or a gift, they will use the internet.

75% of those people won’t go past the front page of Google! If you want to utilise the internet, getting yourself on the front page of Google is a must!

61% of Users research a product online – having a high quality website, social media strategy and PR campaign is vital for anybody selling a product.

So where do I start? What will benefit my business?

When it comes to internet marketing you have a lot of options but a few things will effect how visible you are online. We have already established that being on the front page of Google is the most beneficial place to be, after all they control 70% of all searches and 97% of consumers search for products or services using a search engine.

On the front page of Google you have a couple of options. If you own a local business you have the paid ads at the top, followed by the local listings (under the map) and below the organic (free) search results.

70% of searchers on Google will go to the organic results – so the benefits of an SEO campaign to get you near the top of the organic results is way more beneficial than PPC in the long run.

Up to 80% of searchers will ignore the paid advertising on Google – subconsciously a searcher wont trust those that have paid for a place at the top and so will scroll down to find the businesses who have worked hard for there spot on the organic listings.

18% of searchers click on the top spot – basically the higher up you are  on Google’s popular organic results, the more traffic you will get!

Internet marketing facts

How long does SEO take to start working?

mobile friendly website

Searching on a mobile

As mobiles become more advanced, so does their usage for shopping and services increase. If you have a website that isn’t mobile responsive you are losing out on a huge potential market share, especially if you are a local business.

50% of mobile searches are for local businesses – If your a plumber it might be worth upgrading that website!

61% of mobile searches end in a purchase – as mobiles improve so do the amount of purchases made on them.

48% of mobile users leave a website if its not mobile responsive – If your at the top of Google without being mobile friendly you are losing a lot of traffic quickly!

In conclusion

The internet is the best place to market your business. Having a mobile friendly, modern website will help convert traffic into customers and getting your business on the front page of Google is the best way to improve your bottom line.

For more information about our services you can have a look at our marketing packages by clicking this link. Alternatively, have a look at our case studies and video testimonials below.

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19
Mar

What is domain authority?

What is domain authority (DA) and why is it important to my website (and business)?

Back to basics – what is DA?

Domain authority is a very important metric, used to work out how “good” your website is in the eyes of Google. Developed by a company called Moz, it is designed to help you as a business work out how likely your website is going to rank in Google and how you measure up against your competitors.

To make this easy to understand and without going into to much detail your domain is your website and so your domain authority is the amount of authority your website has. DA is marked out of 100 with the best websites in the world having a DA of 90/100 +, but don’t worry, you don’t have to climb to those dizzy heights as most websites with a DA of 30/100+ will rank well in the search results (presuming the onsite SEO has been completed). There are a lot of things that can effect your rank in Google but your DA is one of the most important. Read on to find out how to improve your DA.

So what effects your domain authority?

This is where it starts to get a little more complicated as there are about 40 separate elements that will have an effect. Below are a few of the main factors:

  1. Other websites linking to yours (Google sees this as a vote of trust that your website is good)
  2. The quality of the websites that are linking to yours. You cant just get any old link to your site and too many bad ones could do more harm than good.
  3. What type of link is it? For example a link within the actual content of a webpage is “better” than a footer link.
  4. How relevant the websites are that link to yours. If you own a plumbing company a link from a solicitors, this won’t be as good as another plumbing related site.

Above are four very basic examples of what can effect your domain authority, but it does get a lot more complicated.

Domain-authority
In Search of trust

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How do I improve my domain authority?

There are a number of things that are going to be important when increasing your domain authority and these will depend on your website. As a whole though the information below will provide you with a great starting point.

  1. Sort out all of the technical SEO – you might need help from a developer, but as a whole ensure that you have a good site structure, navigation and that internal linking is good, URL structure is easy to understand, meta and header tags are optimised and you have a decent  word count. All of the basic onsite SEO elements should be completed as the first step to improve DA.
  2. Improve your link profile – The most important thing you will need to do. In a nutshell, it will involve getting high quality links and removing bad ones. As a marketing company we provide a range of link building services including blogger outreach, infographic design and publication and news article submissions. The main aim of link building is to get as many high quality relevant links as possible. If you have a website with low quality links they might need removing. Simply ask the website to remove them and if they don’t submit a disavow file to Google so they don’t count them.
  3. Internal linking – it’s important to realise that Google also takes into account links from your own website. Having a good internal link strategy will ensure users can easily move around your website and Google can find and rank all of your pages.
  4. Regularly check your link profile – a lot of small businesses completely forget about their website. As your site grows in popularity it is important to check that you haven’t received any poor quality links that will effect your link profile.
  5. Patience – domain authority won’t change over night but with a good online marketing strategy you will see your DA improve and your website rank higher in the search results. At the end of the day the results are worth it, a consistent stream of leads from your website is the best way to fuel your business and you will reap the rewards that you deserve.
9
Mar

What is citation and trust flow?

The importance of trust and citation flows to your website

So what are they

Before we go over trust and citation flow you will probably find it useful to go over our article on domain authority as it will give you a brief idea about links and link profiles.

In short, trust and citation flow are two metrics used to calculate the quality of the links pointing to your website. As mentioned in the article on domain authority (DA), your link profile is a very important aspect when it comes to increasing your DA and improving your ranking in the search engines. So what specifically are they?

Citation Flow – as a metric tells you how important a web page or domain might be based on the amount of links that point to it. On its own its not very useful as it doesn’t tell you how relevant the links are or how trustworthy they are. That’s where trust flow comes in.

Trust Flow – a metric that tells you how trustworthy a web page or domain is based on the amount of trustworthy links that point to it. An important metric when you are looking at your link profile and deciding which links you might wish to remove.

What are you looking for?

Both metrics on their own aren’t very useful but used together you can find out a lot of information about the quality of your own website, your competitors and also the quality of the links you are getting on your website.

As you acquire more links, your citation flow will grow. if you have millions of links you will have a high citation flow, just like domain authority its marked out of 100.

Lets say you have a citation flow of 40/100, that shows you have a decent amount of links pointing to your website and if they are of good quality and if relevant you are likely to be getting a fair amount of traffic to your site. That is a big if though!

For the website to be of good quality with a citation flow of 40/100 it is important to have a trust flow in a similar position for example 36/100 would be great. Note that it will be hard to get the trust flow level of higher than your citation flow but the closer the better.

If your site has a Citation flow of 40/100 and a trust flow of 5/100 its a sure sign of a very poor link profile which will effect your DA and rank in Google.

trust and citation flow

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How do I improve my trust flow?

Improving your trust flow is one of the main targets we look at when providing link building services. Your citation flow will increase as you build links but it is vitally important that it doesn’t leave the trust flow behind. Ensure the links you get on your website are from relevant and quality websites. If you get poor links from a site ask for them to be removed and send a disavow file to Google as a last resort to ensure they are not taken into account.

Link Building we provide 

We have a number of ways to build links to clients sites either using content marketing, blogger outreach, infographics or news articles and also keep track of our clients’ citation and trust flows to ensure we are building top quality links. If you are looking to do link building yourself you can use software such as Majestic SEO that will track all of the relevant metrics but we will always be on hand if needed to talk you through the process.