On-Site SEO

13
Sep

How do I check if my website is mobile friendly (to Google)?

Is your website mobile friendly?

Why is a mobile friendly website important?

Technology is constantly improving which means that the internet, Google and mobile devices are constantly becoming easier to use, allowing users to search for services and products easily on a mobile device.

50% of local search results are now being viewed from a mobile device and your customers are now more likely than ever to contact you without even using a laptop of desktop computer. To ensure your website is working at its full potential, it is important your website is mobile responsive, especially in Google’s eyes.

 

So how do I check if my website is mobile responsive?

Thankfully Google has been nice enough to provide a simple tool to check if your website is mobile friendly. What will it check?

  • Google’s bots will need to be able to crawl CSS and JavaScript to pass its “mobile friendly” tests.
  • Mobile friendly websites will be determined at the webpage level so don’t just check the home page and assume the whole website is responsive.
  • Having a responsive design is not a benefit to ranking so don’t just check it on your own mobile.

You can check if your website is responsive by clicking this link

 

Commonly asked questions

I have a responsive website but I still failed the Google test” 

Unfortunately just because your website looks mobile responsive it doesn’t mean it is! Confused? Google will take into account a responsive design but it doesn’t use it to determine if your site is responsive or not. You can’t rely on just typing your web address into your mobile and having a look. Most sites will fail because of certain CSS and JavaScript files being blocked from ‘Googlebot’. I wont go into the finer detail but if your website relies heavily on these and they have a robots.txt file blocking them it will need to be sorted.

“My website is not optimised for mobiles, is there a short fix?” 

That will depend on how your website was developed in the first place. Hopefully it will just be the case that your viewport hasn’t been configured. This is a single line of text that basically tells the users device how to scale the web page he/she is on. Without this code, a mobile device will show the site as if it was using a desktop computer… not good!

“How long will it take Google to notice my site when its fixed?” 

The good news is Google’s test is very black and white. If you pass the test, the next time Google crawls your site the problem will be rectified immediately. All you have to do is fix the problem, make sure you pass the test at the top of this page and then submit a sitemap to Google and you are good to go!

 

What can you do?

If you have checked the Google test and have failed, don’t panic! We are more than happy to have a look for you and give you an honest analysis of your website… we will even analyse the rest of your site for you to make sure everything is running smoothly! It could be the case that its a small fix that can be implemented immediately. If not we can give you a number of options to make your website mobile friendly.

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6
Aug

Local landing pages

How do you ensure you’re in the Google search results for every area you offer your services to?

Geo targeted landing pages

If you are a business that covers more than one area, it is important that you target these locations on your website. A lot of sites we come across only target the city they are based in and that means they are missing out on a large amount of traffic.

Why do we need to target more than one location?

  • You will be able to advertise on Google in every area you provide your services.
  • The more areas you cover, the more traffic you are likely to get.
  • Its a relatively easy process that doesn’t take long to implement.

 

 

Taking things further

If you look at the image about chimney repairs you will notice in the red box is one of our clients. In Plymouth they are ranking number one in the organic results and in Exeter they are sixth. As an on going process we will build landing pages for each one of their services in every area they cover. This provides numerous benefits to your website. Firstly, you are able to increase the amount of landing pages you have on your site, which will inevitably increase the chance of getting leads. Secondly, you are constantly adding content, which Google will be happy to see.

Local landing pages along with internal linking and link building is a very effective way to enable potential customers to find your website.

Continue reading below to find out our seven top tips for local landing pages.

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Chimney repair Exeter

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7 top tips for local landing pages

  1. Duplicate Content – Although Google doesn’t have a penalty for duplicate content at the moment, it will have an effect on the ranking potential of a web page. Ensure all your webpages have unique content to allow them to rank.
  2. Page Title – Ensure the keyword including the location you are targeting is in the page title of each landing page you create. Using the example above you would use chimney repair Plymouth, Chimney repair Exeter etc.
  3. Optimise All of Your Images – Google can’t see an image, so it relies on the ALT text to find out what its about. Ensure you use a range of your targeted keywords in the ALT text of your images.
  4. Try and Use Variations of Your Main Keyword Throughout The Page. This will help you come up in other searches people use. Chimney repair in Plymouth, Plymouth chimney repair etc. Try and use your main keyword in the first paragraph of the page.
  5. Don’t Fill Your Webpages With Keywords – The pages on your website need to read naturally to visitors and Google can also penalise you if you use your targeted keyword too many times.
  6. 300 words of content – Google will be looking for a decent amount of content on each page so try and aim for at least 300 words (remember no duplication!).
  7. Headings – Use your targeted keyword in the first title (H1 title) of the page.

These are are a few of the main on-site procedures that will help you rank on Google. At the end of the day, Google will need to see your pages are relevant to the local searches people are using.

25
Jul

What are keywords and how do they help your rank in Google?

Back to basics – Keywords

Types of Keywords

Keywords are the specific words and phrases that people use to find your services in the search engines. These come in different shapes and sizes but are based on 3 different categories. To be totally honest, using a keyword is pointless… it should be key phrases, as you will need to use specific phrases that people ‘Google’ every month to ensure you get traffic to your website. Read below for further explanation on the different types or keywords and key phrases:

 

Head Keywords

These are the most competitive and normally vague keywords to use and are not usually beneficial for businesses looking to get people to search for specific services. An example of this would be “insurance” or “computer”. Now the problem with just having keywords of this nature is how vague and stupidly competitive they are – ‘computer’ for example, would bring people to your site ( if your site ranked for it) who wanted something to do with a computer. This could be a whole load of other things they could be searching for and most probably your website won’t provide them with what they want… not great if you want to bring specific people to your site who are looking for your services!

 

Body Keywords

You’re looking to be a bit more specific with body keywords and so will be be using 2-3 words. As I said at the start of the guide it is more of a phrase so people won’t search these as much as a head keyword but they are more specific to your services/products. This also means that your conversions for these keywords will be higher (good news!).Examples would be car insurance or cloud computer services etc. As you can see, more specific keywords are more likely to be in line with the services on your website. In a nutshell body keywords are easier to rank in Google for and will more likely bring people to your site that want your services.

 

Long Tail Keywords 

These are the least likely to be searched but will give you the best conversion rate. You can also include locations to target specific customers in specific areas. So a good example would be ‘IT support services London’. It’s obvious that that is going to be ‘Googled’ a lot less than just ‘computer’ but everybody who does will be in your area and looking for your services (if you provide IT support in London).

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Whats the Best Strategy?

The best strategy for your business will be to use a mixture of body and long tail keywords. Ensure you don’t make your landing pages look to spammy by filling it to the brim with too many of these and don’t forget to utilise long tail keywords to get specific searches that will bring in customers looking for the services you provide in your area.

 

Google Keyword Planner to Get You Started

Go to: https://adwords.google.com/KeywordPlanner – the first thing you will need to do is log in or create an account. After that, it will prompt you to start a new campaign. You don’t need to do this to use the basic keyword tool, scroll down the page until you get to the keyword planner. See the adjacent screenshot for an example.

As you can see from the results in the image, you can type in a number of different keyword phrases and see the popularity. Looking at the results, ‘IT Support Bristol’ is the most popular at 590 searches a month. Remember though that that will also mean it’s the hardest to rank for. Network support has only 10 searches and so will be easier to rank etc.

How to utilise the tools on your website

To utilise this tool the best thing to do is have a single page for each of your services and for each service try and get a mixture of body and long tail keywords based around your specific service and location. This should then get that landing page in the local searches and depending on how good your content is and the popularity of the keyword, ranking on probably the 2nd or 3rd page. After that you will need to perform some off site SEO to increase your rank further. Have a look at our other blogs or social media to see what else will help you rank online.