Off-Site SEO


Using your competitors backlinks!


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A great way to kick start an SEO campaign is to have a look at all of your competitors back links and put together a strategy to see how many of them you can get. You can find out a lot by analysing your rivals link profile and finding niche directories, any articles they might have had published by bloggers as well as a range of other types of links they could have received.

Using software such as Majestic SEO, Moz and Ahrefs you can analyse these links to find out the domain/page authority and their trust and citation flow to see how they would benefit your link profile.

Realistically you aren’t going to be able to get all of them and some of them might not be worth the time but if you analyse the top sites in your niche then you will be able to find a number of opportunities.


What are the benefits of this method?

Every method of link building has pros and cons and realistically the odds of you finding an amazing link that is easy to get from analysing your competitors links is unlikely. If your competitor has a lot of links within articles you will struggle to replicate this.  What you will be able to do is hand pick links that will improve your trust flow and anchor text profile which are all important elements of a successful SEO campaign.


So what do we do?  

The first thing we will do is look at the link profiles of every competitor of yours on the front page of Google, using the relevant keywords to your business. We can then go through each back link individually to find those that are firstly of good quality checking out domain authority and trust flow etc. After the poor links have been removed we can look into how easy the remaining links will be to attain.

This is especially a good way to rank local businesses who don’t need to have a huge link profile. You will find your competitors have a number of niche directories, blog comments etc. which are easy to replicate as well as other more profitable links that you are able to replicate by contacting the relevant businesses and offering to write some quality content for there website. Every business will have different links but it is certainly worth investing the time at least at the start of the campaign before moving onto more time consuming (but more profitable) techniques.

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What is link building?


If you have ever looked into SEO you have probably come across the the term ‘link building’. One of the main reasons one website ranks higher in the search engines than another is the amount of quality links it has pointing to it.


Lets look at a couple of examples

John has a plumbing website which he has had for 10 years. He has completed basic SEO to ensure his services come up in the search results but doesn’t have many other websites linking to him. Due to this his domain authority is low.

Adam has also had a plumbing website for 10 years. He has completed the basic SEO but has also implemented a professional link building campaign. He has created lots of interesting content for people to read and has been contacting bloggers from relevant sites to his to write articles, has had press releases published online and has made interesting infographics about his services. Due to this his website has lots of relevant, quality links pointing to it, has a high domain authority and his website is much higher than John’s in the search engines.

So where do I start? How will this benefit my business?

There are basically two reasons it’s important to develop a linking strategy and continue to maintain it.

Firstly, the way people find things on the web is through links that point to a site, that contains content of interest to them. This being the case, you need to have links throughout the web to ensure greater opportunities for people to find your site. Of course the best place to have your link appear is in the results returned by search engines. Over 80% of all website traffic is the result of a prior search using search engines or by searching a content archive of some sort.

Second, back links are an important component of any SEO enhancement effort. Google determines the importance of a site by the number of other websites that link to it. This is called “authority”, and can be either domain authority (DA) or page authority (PA). The latter relates to an individual page within a site. It used to be possible to buy back links, exchange links, or simply make blog or forum comments with your link included.  Not so any more!

Google algorithms now look at the quality of back-links. If the site you acquire a link from is of poor quality, your site will not likely gain any authority and could have your pages rank reduced if it happens too often. Concentrate on high authority links from relevant websites and you can’t go too far wrong.

Text Content is King with underline and a ball pen aside.

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Staying within Google’s guidelines

Google has a number of algorithms that check a website’s links and decides how good they are. The “Penguin algorithm” update is of most concern to anyone trying to develop an effective back-link strategy. Google will index a new site in their database. Both new additions to the database and revisited sites that were already indexed are assigned a rank for keywords the bot found on each individual web page. This rank determines where the individual page will appear among search engine results when the keyword is searched for. Google also looks at each external link it finds on a page and determines if it is a quality link or not. If it points to a quality site with relevant content that site will likely benefit from an enhancement in page rank. On the other hand, if the link points to a poor quality site both the site the link was found on and the destination site may be penalised by having page rank downgraded.

Google bots continuously crawl the web, revisiting websites in their database. If links to sites that are not in the database are found, they’re indexed and ranked. Those previously indexed are again examined and ranked. If the site has improved or declined in quality according to the algorithm’s parameters, its ranking is adjusted accordingly. What this means is that a site with a high page or domain authority can be downgraded at any time and vice versa. Thus constant vigilance must be maintained to assure external and internal links continue to work, that links to and from your site remain relevant, that they remain quality sites, that no external links redirect traffic, and so on.

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Link building using blogger outreach

Link building strategies – blogger outreach

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Ever heard of a Blogger?

I think we can safely say that online marketing is the best way to get more leads for your business and if you haven’t read our article that tells you why, it might be worth reading it first, following the link above. Most people have heard about SEO, social media, keywords etc. but what do you know about bloggers?

Bloggers are the PR department of the internet, writing about brands, giving reviews and generally talking about anything they find interesting on their website. Every business niche will have relevant bloggers writing daily content that would be relevant to their niche.


So how can they help?

Ok so Tridev Media owns a website and on our website we write about things that will likely help our clients understand what we actually do. It also helps us build an authority around the industry we are in, to prove we do actually know what we are talking about. We find bloggers exceptionally useful to our clients and so we are writing a long article on them. It would make sense to link to a good blogging site like terrysfabrics and thus that website has just received a contextual link from our domain. Great news for them as its the best type of link you can get and will help prove to Google that their website is popular. It also gives them a small chunk of PR as we have said that they are a top quality blogging site.

Turning a blogger into a PR and link building machine

What if your business had access to bloggers from all over the UK that write about relevant subjects to your business? It would open up a whole new world of PR opportunities and provide high quality back links that will improve your position in the search results. That’s where blogger outreach comes in.

Blogger outreach is the art of building relationships with popular bloggers who in turn will either publish content relevant to your business or allow you to write an article and publish it on their website.

The problem most businesses have is time. They don’t have the time to forge partnerships with these bloggers or write content and that’s where a company like Tridev Media comes in. We have access to thousands of bloggers in all types of niches that can provide you with high quality links to your website and PR. We are able to complete a thorough check on everybody we work with ensuring their website is top quality, looking at things like citation and trust flow to ensure our clients get a steady stream of links to compliment the other link building strategies they or we provide.

Text Content is King with underline and a ball pen aside.

What is domain authority?

What is domain authority (DA) and why is it important to my website (and business)?

Back to basics – what is DA?

Domain authority is a very important metric, used to work out how “good” your website is in the eyes of Google. Developed by a company called Moz, it is designed to help you as a business work out how likely your website is going to rank in Google and how you measure up against your competitors.

To make this easy to understand and without going into to much detail your domain is your website and so your domain authority is the amount of authority your website has. DA is marked out of 100 with the best websites in the world having a DA of 90/100 +, but don’t worry, you don’t have to climb to those dizzy heights as most websites with a DA of 30/100+ will rank well in the search results (presuming the onsite SEO has been completed). There are a lot of things that can effect your rank in Google but your DA is one of the most important. Read on to find out how to improve your DA.

So what effects your domain authority?

This is where it starts to get a little more complicated as there are about 40 separate elements that will have an effect. Below are a few of the main factors:

  1. Other websites linking to yours (Google sees this as a vote of trust that your website is good)
  2. The quality of the websites that are linking to yours. You cant just get any old link to your site and too many bad ones could do more harm than good.
  3. What type of link is it? For example a link within the actual content of a webpage is “better” than a footer link.
  4. How relevant the websites are that link to yours. If you own a plumbing company a link from a solicitors, this won’t be as good as another plumbing related site.

Above are four very basic examples of what can effect your domain authority, but it does get a lot more complicated.

In Search of trust

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How do I improve my domain authority?

There are a number of things that are going to be important when increasing your domain authority and these will depend on your website. As a whole though the information below will provide you with a great starting point.

  1. Sort out all of the technical SEO – you might need help from a developer, but as a whole ensure that you have a good site structure, navigation and that internal linking is good, URL structure is easy to understand, meta and header tags are optimised and you have a decent  word count. All of the basic onsite SEO elements should be completed as the first step to improve DA.
  2. Improve your link profile – The most important thing you will need to do. In a nutshell, it will involve getting high quality links and removing bad ones. As a marketing company we provide a range of link building services including blogger outreach, infographic design and publication and news article submissions. The main aim of link building is to get as many high quality relevant links as possible. If you have a website with low quality links they might need removing. Simply ask the website to remove them and if they don’t submit a disavow file to Google so they don’t count them.
  3. Internal linking – it’s important to realise that Google also takes into account links from your own website. Having a good internal link strategy will ensure users can easily move around your website and Google can find and rank all of your pages.
  4. Regularly check your link profile – a lot of small businesses completely forget about their website. As your site grows in popularity it is important to check that you haven’t received any poor quality links that will effect your link profile.
  5. Patience – domain authority won’t change over night but with a good online marketing strategy you will see your DA improve and your website rank higher in the search results. At the end of the day the results are worth it, a consistent stream of leads from your website is the best way to fuel your business and you will reap the rewards that you deserve.

What is citation and trust flow?

The importance of trust and citation flows to your website

So what are they

Before we go over trust and citation flow you will probably find it useful to go over our article on domain authority as it will give you a brief idea about links and link profiles.

In short, trust and citation flow are two metrics used to calculate the quality of the links pointing to your website. As mentioned in the article on domain authority (DA), your link profile is a very important aspect when it comes to increasing your DA and improving your ranking in the search engines. So what specifically are they?

Citation Flow – as a metric tells you how important a web page or domain might be based on the amount of links that point to it. On its own its not very useful as it doesn’t tell you how relevant the links are or how trustworthy they are. That’s where trust flow comes in.

Trust Flow – a metric that tells you how trustworthy a web page or domain is based on the amount of trustworthy links that point to it. An important metric when you are looking at your link profile and deciding which links you might wish to remove.

What are you looking for?

Both metrics on their own aren’t very useful but used together you can find out a lot of information about the quality of your own website, your competitors and also the quality of the links you are getting on your website.

As you acquire more links, your citation flow will grow. if you have millions of links you will have a high citation flow, just like domain authority its marked out of 100.

Lets say you have a citation flow of 40/100, that shows you have a decent amount of links pointing to your website and if they are of good quality and if relevant you are likely to be getting a fair amount of traffic to your site. That is a big if though!

For the website to be of good quality with a citation flow of 40/100 it is important to have a trust flow in a similar position for example 36/100 would be great. Note that it will be hard to get the trust flow level of higher than your citation flow but the closer the better.

If your site has a Citation flow of 40/100 and a trust flow of 5/100 its a sure sign of a very poor link profile which will effect your DA and rank in Google.

trust and citation flow

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How do I improve my trust flow?

Improving your trust flow is one of the main targets we look at when providing link building services. Your citation flow will increase as you build links but it is vitally important that it doesn’t leave the trust flow behind. Ensure the links you get on your website are from relevant and quality websites. If you get poor links from a site ask for them to be removed and send a disavow file to Google as a last resort to ensure they are not taken into account.

Link Building we provide 

We have a number of ways to build links to clients sites either using content marketing, blogger outreach, infographics or news articles and also keep track of our clients’ citation and trust flows to ensure we are building top quality links. If you are looking to do link building yourself you can use software such as Majestic SEO that will track all of the relevant metrics but we will always be on hand if needed to talk you through the process.