Education Area

4
Jan

How long does SEO take to work?

How long does SEO take to work?

Probably the most asked question in our industry is how long will it take for SEO to work? If you look at our website, most of the content is about why SEO is a great idea for a business. Its a great investment, has an amazing ROI etc. and in all honesty that is completely true. Every business should have an SEO strategy, but what is the draw back to this amazing marketing strategy? Time.

Firstly, lets reword the question so it makes more sense from a business perspective; “how long will SEO take to make money?”. SEO isn’t about getting on the front page of Google for a few keywords that you want to rank for. Its about analysing your market and ensuring you come up on the front page of Google for the keywords people actually search for on a monthly basis. If you get that right then you will have a consistent amount of leads from your website!

 

So how long?

To answer this question I’m going to have to use an average scenario. Every business is different and every website is different so its impossible to compare two businesses as they will all be in different stages of the SEO process when they contact us.

Generally speaking it will normally take 4-6 months to start seeing results from SEO financially. What i mean by that is, although you will see results in terms of keyword movement and you will be able to watch your website climb the ranks month on month, it will take time before you start making a decent return on your investment.  when you start seeing results they will continue to improve as you build more links and write new content. Realistically its not something that happens overnight. It’s a long term strategy that involves investing in your business. Saying that I’ve never come across a client that has said it wasn’t worth the investment. Once you are on the the front page of Google for a number of keywords, with people visiting your site you will inevitably see a good return on investment.

 

The SEO Process

Although every business is different, the process will stay the same. The process could change depending on the budget you have allocated to things like link building and content creation but we can talk to you about that at the start of the project and come up with some time scales. In general below you will see the typical SEO process.

  • Month 1– If you are starting with a new website then this will be designed and developed within this month. As we provide a free website as part of our packages this is usually the case. While the website is being built we can take care of the keyword research and technical SEO on the site. If you are not having a new site built we will complete a website audit and start researching your market as well as completing the onsite SEO. This could include increasing the amount of content and looking at how to improve your conversion rate.
  • Month 2 – Begin technical SEO work, that is, making modifications to the website based on website audit results. In some cases the website needs to be overhauled, and this of itself can take months. Other SEO activities such as working on the link profile and building content can be done at the same time the overhaul is happening. If you find yourself in this overhaul situation, you’ll be doing “SEO” but you still won’t be seeing any results at all, since the changes being made will only start to have an impact once they’re finished. The second month will see use looking at your link profile, citations for local businesses working with you to increase conversion relevant factors such as customer reviews and case studies. Content creation will start with either blogging or local landing pages while putting together a link building and citation strategy.
  • Month 3 – At this stage we will have some data to work with regarding changes to your rank in the search engines. You should start to see an increase in your rank but only from the onsite SEO (keywords, content etc). No link building would have taken effect yet as it will take time for Google to process the links. The main focus will be on analysing the results and making any technical changes needed.
  • Month 4 –  We will now be entering a continued cycle of creating new content, improving your link profile (building links and removing bad ones). You should expect by this month to see a good increase in your ranking. It wont be close the improvements you will see after 12 months but enough for you to see that the SEO is working and you are moving in the right direction
  • Month 5 – at this point your Google rank should have increased enough to start seeing some leads from your website. Looking at this data will allow us to have a look at your conversion rate and make any further technical improvements to ensure we are able to convert a decent amount of traffic into leads. Content creation and improving your link profile will continue.
  • Month 6 – From this point on it will be a continued process of creating and optimising content, building links, improving your link profile, analysing data and ensuring your website is working at its full potential. You should have some decent case studies or customer reviews of your products as well as traffic visiting your website. We will still have a lot of work to do and what we do will be decided on the type of business you have.

Its important to remember that when you get to the 12 month stage with a good traffic flow you have built your website into a lead generating machine that will fuel your business for years to come. It might be decided that we reduce the budget we spend on creating content or link building to just maintain what we have done or the process can continue targeting new keywords, chasing new links and generally improving what is already working well. Congratulations, you have just added a valuable asset to your business!

Domain-authority

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20
Dec

Citations for local businesses

What are citations and how do you get on the local Google listings?

Citations: Why and how?

Before we go into what a citation is and why its important, lets just touch on the different elements or a local Google search result. At the top you have the paid adverts, underneath that you have the local map which (at the moment) has three visible spaces for local businesses. Under that you then have the organic results.

Both the local and organic search results have a number of strategies needed to get on the front page, one of the main things Google will look at to get on the local listings is citations, so what are they?

What is a citation? 

A citation is a mention of your NAP details (name, address, phone number) and other details on other websites. This doesn’t involve a link back to your website, although some websites will provide you with both. Google uses your details on other sites to prove that you are who you say you are and from the area that you are looking to rank. As with link building its all about building trust with the Google Algorithm.

Where do I get citations?

Citations are quite easy to get, as you can ad your website to the top local and national directories. There are a number of things to remember when adding a citation:

  1. Most of your competitors wont be doing this so you will probably do well with 100 citations but make sure you get them from the best sources. View some of the top UK listings below but also look for local directories.
  2. When you add your website to a citation directory ensure you fill out every detail including the short and long description, images, work hours etc. Google takes all of this into account.
  3. Ensure your details are exactly the same on every single citation, literally to the letter. Google will be looking for the same business name, address and phone number.
  4. If you move office, guess what? you will have to change the details on every citation, as it will need to match the address on your website.
Local results
In Search of trust

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Examples of directories

192.com 

Accessplace 

Brownbook 

Citylocal 

LocalLife

Cityvisitor 

Cylex 

WheresBest

Freeindex 

Hotfrog 

LocalMole 

Manta

The Independent

Google + 

MisterWhat 

Scoot 

The Sun 

ThomsonLocal 

Tipped 

TouchLocal 

Townpages 

uFindus

 Wahanda 

Wampit 

Yalwa 

Yell 

Yelp 

 Zettai 

26
Nov

Using your competitors backlinks!

SEO
Domain-authority

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A great way to kick start an SEO campaign is to have a look at all of your competitors back links and put together a strategy to see how many of them you can get. You can find out a lot by analysing your rivals link profile and finding niche directories, any articles they might have had published by bloggers as well as a range of other types of links they could have received.

Using software such as Majestic SEO, Moz and Ahrefs you can analyse these links to find out the domain/page authority and their trust and citation flow to see how they would benefit your link profile.

Realistically you aren’t going to be able to get all of them and some of them might not be worth the time but if you analyse the top sites in your niche then you will be able to find a number of opportunities.

 

What are the benefits of this method?

Every method of link building has pros and cons and realistically the odds of you finding an amazing link that is easy to get from analysing your competitors links is unlikely. If your competitor has a lot of links within articles you will struggle to replicate this.  What you will be able to do is hand pick links that will improve your trust flow and anchor text profile which are all important elements of a successful SEO campaign.

 

So what do we do?  

The first thing we will do is look at the link profiles of every competitor of yours on the front page of Google, using the relevant keywords to your business. We can then go through each back link individually to find those that are firstly of good quality checking out domain authority and trust flow etc. After the poor links have been removed we can look into how easy the remaining links will be to attain.

This is especially a good way to rank local businesses who don’t need to have a huge link profile. You will find your competitors have a number of niche directories, blog comments etc. which are easy to replicate as well as other more profitable links that you are able to replicate by contacting the relevant businesses and offering to write some quality content for there website. Every business will have different links but it is certainly worth investing the time at least at the start of the campaign before moving onto more time consuming (but more profitable) techniques.

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22
Oct

What is link building?

link-building

If you have ever looked into SEO you have probably come across the the term ‘link building’. One of the main reasons one website ranks higher in the search engines than another is the amount of quality links it has pointing to it.

 

Lets look at a couple of examples

John has a plumbing website which he has had for 10 years. He has completed basic SEO to ensure his services come up in the search results but doesn’t have many other websites linking to him. Due to this his domain authority is low.

Adam has also had a plumbing website for 10 years. He has completed the basic SEO but has also implemented a professional link building campaign. He has created lots of interesting content for people to read and has been contacting bloggers from relevant sites to his to write articles, has had press releases published online and has made interesting infographics about his services. Due to this his website has lots of relevant, quality links pointing to it, has a high domain authority and his website is much higher than John’s in the search engines.

So where do I start? How will this benefit my business?

There are basically two reasons it’s important to develop a linking strategy and continue to maintain it.

Firstly, the way people find things on the web is through links that point to a site, that contains content of interest to them. This being the case, you need to have links throughout the web to ensure greater opportunities for people to find your site. Of course the best place to have your link appear is in the results returned by search engines. Over 80% of all website traffic is the result of a prior search using search engines or by searching a content archive of some sort.

Second, back links are an important component of any SEO enhancement effort. Google determines the importance of a site by the number of other websites that link to it. This is called “authority”, and can be either domain authority (DA) or page authority (PA). The latter relates to an individual page within a site. It used to be possible to buy back links, exchange links, or simply make blog or forum comments with your link included.  Not so any more!

Google algorithms now look at the quality of back-links. If the site you acquire a link from is of poor quality, your site will not likely gain any authority and could have your pages rank reduced if it happens too often. Concentrate on high authority links from relevant websites and you can’t go too far wrong.

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Staying within Google’s guidelines

Google has a number of algorithms that check a website’s links and decides how good they are. The “Penguin algorithm” update is of most concern to anyone trying to develop an effective back-link strategy. Google will index a new site in their database. Both new additions to the database and revisited sites that were already indexed are assigned a rank for keywords the bot found on each individual web page. This rank determines where the individual page will appear among search engine results when the keyword is searched for. Google also looks at each external link it finds on a page and determines if it is a quality link or not. If it points to a quality site with relevant content that site will likely benefit from an enhancement in page rank. On the other hand, if the link points to a poor quality site both the site the link was found on and the destination site may be penalised by having page rank downgraded.

Google bots continuously crawl the web, revisiting websites in their database. If links to sites that are not in the database are found, they’re indexed and ranked. Those previously indexed are again examined and ranked. If the site has improved or declined in quality according to the algorithm’s parameters, its ranking is adjusted accordingly. What this means is that a site with a high page or domain authority can be downgraded at any time and vice versa. Thus constant vigilance must be maintained to assure external and internal links continue to work, that links to and from your site remain relevant, that they remain quality sites, that no external links redirect traffic, and so on.

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13
Sep

How do I check if my website is mobile friendly (to Google)?

Is your website mobile friendly?

Why is a mobile friendly website important?

Technology is constantly improving which means that the internet, Google and mobile devices are constantly becoming easier to use, allowing users to search for services and products easily on a mobile device.

50% of local search results are now being viewed from a mobile device and your customers are now more likely than ever to contact you without even using a laptop of desktop computer. To ensure your website is working at its full potential, it is important your website is mobile responsive, especially in Google’s eyes.

 

So how do I check if my website is mobile responsive?

Thankfully Google has been nice enough to provide a simple tool to check if your website is mobile friendly. What will it check?

  • Google’s bots will need to be able to crawl CSS and JavaScript to pass its “mobile friendly” tests.
  • Mobile friendly websites will be determined at the webpage level so don’t just check the home page and assume the whole website is responsive.
  • Having a responsive design is not a benefit to ranking so don’t just check it on your own mobile.

You can check if your website is responsive by clicking this link

 

Commonly asked questions

I have a responsive website but I still failed the Google test” 

Unfortunately just because your website looks mobile responsive it doesn’t mean it is! Confused? Google will take into account a responsive design but it doesn’t use it to determine if your site is responsive or not. You can’t rely on just typing your web address into your mobile and having a look. Most sites will fail because of certain CSS and JavaScript files being blocked from ‘Googlebot’. I wont go into the finer detail but if your website relies heavily on these and they have a robots.txt file blocking them it will need to be sorted.

“My website is not optimised for mobiles, is there a short fix?” 

That will depend on how your website was developed in the first place. Hopefully it will just be the case that your viewport hasn’t been configured. This is a single line of text that basically tells the users device how to scale the web page he/she is on. Without this code, a mobile device will show the site as if it was using a desktop computer… not good!

“How long will it take Google to notice my site when its fixed?” 

The good news is Google’s test is very black and white. If you pass the test, the next time Google crawls your site the problem will be rectified immediately. All you have to do is fix the problem, make sure you pass the test at the top of this page and then submit a sitemap to Google and you are good to go!

 

What can you do?

If you have checked the Google test and have failed, don’t panic! We are more than happy to have a look for you and give you an honest analysis of your website… we will even analyse the rest of your site for you to make sure everything is running smoothly! It could be the case that its a small fix that can be implemented immediately. If not we can give you a number of options to make your website mobile friendly.

SketchNotesTEMPLATEwithTITLETEXT(bluelinesE)
mobilefriendly

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6
Aug

Local landing pages

How do you ensure you’re in the Google search results for every area you offer your services to?

Geo targeted landing pages

If you are a business that covers more than one area, it is important that you target these locations on your website. A lot of sites we come across only target the city they are based in and that means they are missing out on a large amount of traffic.

Why do we need to target more than one location?

  • You will be able to advertise on Google in every area you provide your services.
  • The more areas you cover, the more traffic you are likely to get.
  • Its a relatively easy process that doesn’t take long to implement.

 

 

Taking things further

If you look at the image about chimney repairs you will notice in the red box is one of our clients. In Plymouth they are ranking number one in the organic results and in Exeter they are sixth. As an on going process we will build landing pages for each one of their services in every area they cover. This provides numerous benefits to your website. Firstly, you are able to increase the amount of landing pages you have on your site, which will inevitably increase the chance of getting leads. Secondly, you are constantly adding content, which Google will be happy to see.

Local landing pages along with internal linking and link building is a very effective way to enable potential customers to find your website.

Continue reading below to find out our seven top tips for local landing pages.

Chimney repair Plymouth

MPC local results 3

Chimney repair Exeter

MPC local results Exeter
FI_7KeysLocalSEO

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7 top tips for local landing pages

  1. Duplicate Content – Although Google doesn’t have a penalty for duplicate content at the moment, it will have an effect on the ranking potential of a web page. Ensure all your webpages have unique content to allow them to rank.
  2. Page Title – Ensure the keyword including the location you are targeting is in the page title of each landing page you create. Using the example above you would use chimney repair Plymouth, Chimney repair Exeter etc.
  3. Optimise All of Your Images – Google can’t see an image, so it relies on the ALT text to find out what its about. Ensure you use a range of your targeted keywords in the ALT text of your images.
  4. Try and Use Variations of Your Main Keyword Throughout The Page. This will help you come up in other searches people use. Chimney repair in Plymouth, Plymouth chimney repair etc. Try and use your main keyword in the first paragraph of the page.
  5. Don’t Fill Your Webpages With Keywords – The pages on your website need to read naturally to visitors and Google can also penalise you if you use your targeted keyword too many times.
  6. 300 words of content – Google will be looking for a decent amount of content on each page so try and aim for at least 300 words (remember no duplication!).
  7. Headings – Use your targeted keyword in the first title (H1 title) of the page.

These are are a few of the main on-site procedures that will help you rank on Google. At the end of the day, Google will need to see your pages are relevant to the local searches people are using.

25
Jul

What are keywords and how do they help your rank in Google?

Back to basics – Keywords

Types of Keywords

Keywords are the specific words and phrases that people use to find your services in the search engines. These come in different shapes and sizes but are based on 3 different categories. To be totally honest, using a keyword is pointless… it should be key phrases, as you will need to use specific phrases that people ‘Google’ every month to ensure you get traffic to your website. Read below for further explanation on the different types or keywords and key phrases:

 

Head Keywords

These are the most competitive and normally vague keywords to use and are not usually beneficial for businesses looking to get people to search for specific services. An example of this would be “insurance” or “computer”. Now the problem with just having keywords of this nature is how vague and stupidly competitive they are – ‘computer’ for example, would bring people to your site ( if your site ranked for it) who wanted something to do with a computer. This could be a whole load of other things they could be searching for and most probably your website won’t provide them with what they want… not great if you want to bring specific people to your site who are looking for your services!

 

Body Keywords

You’re looking to be a bit more specific with body keywords and so will be be using 2-3 words. As I said at the start of the guide it is more of a phrase so people won’t search these as much as a head keyword but they are more specific to your services/products. This also means that your conversions for these keywords will be higher (good news!).Examples would be car insurance or cloud computer services etc. As you can see, more specific keywords are more likely to be in line with the services on your website. In a nutshell body keywords are easier to rank in Google for and will more likely bring people to your site that want your services.

 

Long Tail Keywords 

These are the least likely to be searched but will give you the best conversion rate. You can also include locations to target specific customers in specific areas. So a good example would be ‘IT support services London’. It’s obvious that that is going to be ‘Googled’ a lot less than just ‘computer’ but everybody who does will be in your area and looking for your services (if you provide IT support in London).

keyword-research-tool
mpcportfolio

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In Search of trust

Whats the Best Strategy?

The best strategy for your business will be to use a mixture of body and long tail keywords. Ensure you don’t make your landing pages look to spammy by filling it to the brim with too many of these and don’t forget to utilise long tail keywords to get specific searches that will bring in customers looking for the services you provide in your area.

 

Google Keyword Planner to Get You Started

Go to: https://adwords.google.com/KeywordPlanner – the first thing you will need to do is log in or create an account. After that, it will prompt you to start a new campaign. You don’t need to do this to use the basic keyword tool, scroll down the page until you get to the keyword planner. See the adjacent screenshot for an example.

As you can see from the results in the image, you can type in a number of different keyword phrases and see the popularity. Looking at the results, ‘IT Support Bristol’ is the most popular at 590 searches a month. Remember though that that will also mean it’s the hardest to rank for. Network support has only 10 searches and so will be easier to rank etc.

How to utilise the tools on your website

To utilise this tool the best thing to do is have a single page for each of your services and for each service try and get a mixture of body and long tail keywords based around your specific service and location. This should then get that landing page in the local searches and depending on how good your content is and the popularity of the keyword, ranking on probably the 2nd or 3rd page. After that you will need to perform some off site SEO to increase your rank further. Have a look at our other blogs or social media to see what else will help you rank online.

27
Jun

Investing in your business with SEO

Using SEO to invest in what could be your business’ most valuable asset

So how much is your website worth?

Most businesses don’t think about their website in any other way than it gives information to people who are looking for their services. Those with a bit more knowledge will be able to converse about SEO and how you can use your website to fuel your business with leads. Both are true but have you ever thought about the worth of your website and how much it could influence the value of your business?

Let’s say that your plan is to sell your business in 5 years’ time. You purchased your website for £1000 but haven’t really spent any time turning that site into a valuable asset. When you come to sell your business the value of the website will have depreciated to nothing due to how quickly web development changes, realistically if your website is 5 years old it is very outdated. When your business is valued your website brings nothing to the party.

Alternatively what if your website has been kept modern for the 5 year period and you have completed a serious SEO strategy building links to your site, increasing its position in the search engine and at the end of the 5 year period your website is bringing in £20,000pcm of income to your business? How much is it worth then?

content-1024x686
raidersportfolio

Two examples

If you were to look into buying a website that is already bringing in a monthly income you would expect to pay between 1-2 times its annual income to buy it. For the sake of our example that would be between £240,000 and £280,000 worth of website that would be valued when you sold your business.

Think about all of the other marketing strategies that are out there. Email marketing, social media, pay-per-click, television, radio, magazines, word of mouth. They all help you get sales and increase your brand awareness but could you say they are adding actual value to your business? When you come to get your website valued will the hundreds of email marketing campaigns you have run make any difference to the actual net worth of your business? I’m happy to put my neck on the line and say no.

So not only is the SEO you are doing helping you increase your bottom line and pay the bills each month you are investing in your future. No other marketing strategy allows you to actually invest in an asset to your business like SEO does.

So how does that look against our services?

Tridev Media has a range of services and we don’t like to put a price on our packages due to the difference in costs per client depending on how competitive their market is. Let’s say that our average cost is £600pcm. That includes a free modern website and we will also ensure it is modernised throughout the 5 year period you work with us. Over the 5 year period you would pay us £36,000. Now obviously over that period we would earn you way way WAY more than that, otherwise we wouldn’t have any clients! But when you think about it it’s not just that income you have benefited from, we have also increased the value of your business dramatically!

So when it comes to choosing the type of marketing you are going to use to fuel your business it’s worth thinking about the long term benefits of SEO.

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18
May

Why use online marketing to fuel your business?

Should my business have an SEO strategy?

Internet marketing has quickly become the biggest marketing platform of the 21st century. Gone are the days of flicking through the Yellow Pages or flyer drops. Even TV advertising has taken a downward spiral after companies like SKY and Netflix have removed the need to watch commercials. With the rise of social media and the search engines the online opportunities are endless and remarkably cheap when looking at the return on investment.

Lets look at the facts

97% of consumers use the internet to find a product or service! In a nutshell, if someone wants to find a plumber, accountant or a gift, they will use the internet.

75% of those people won’t go past the front page of Google! If you want to utilise the internet, getting yourself on the front page of Google is a must!

61% of Users research a product online – having a high quality website, social media strategy and PR campaign is vital for anybody selling a product.

So where do I start? What will benefit my business?

When it comes to internet marketing you have a lot of options but a few things will effect how visible you are online. We have already established that being on the front page of Google is the most beneficial place to be, after all they control 70% of all searches and 97% of consumers search for products or services using a search engine.

On the front page of Google you have a couple of options. If you own a local business you have the paid ads at the top, followed by the local listings (under the map) and below the organic (free) search results.

70% of searchers on Google will go to the organic results – so the benefits of an SEO campaign to get you near the top of the organic results is way more beneficial than PPC in the long run.

Up to 80% of searchers will ignore the paid advertising on Google – subconsciously a searcher wont trust those that have paid for a place at the top and so will scroll down to find the businesses who have worked hard for there spot on the organic listings.

18% of searchers click on the top spot – basically the higher up you are  on Google’s popular organic results, the more traffic you will get!

Internet marketing facts

How long does SEO take to start working?

mobile friendly website

Searching on a mobile

As mobiles become more advanced, so does their usage for shopping and services increase. If you have a website that isn’t mobile responsive you are losing out on a huge potential market share, especially if you are a local business.

50% of mobile searches are for local businesses – If your a plumber it might be worth upgrading that website!

61% of mobile searches end in a purchase – as mobiles improve so do the amount of purchases made on them.

48% of mobile users leave a website if its not mobile responsive – If your at the top of Google without being mobile friendly you are losing a lot of traffic quickly!

In conclusion

The internet is the best place to market your business. Having a mobile friendly, modern website will help convert traffic into customers and getting your business on the front page of Google is the best way to improve your bottom line.

For more information about our services you can have a look at our marketing packages by clicking this link. Alternatively, have a look at our case studies and video testimonials below.

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6
Apr

Link building using blogger outreach

Link building strategies – blogger outreach

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Ever heard of a Blogger?

I think we can safely say that online marketing is the best way to get more leads for your business and if you haven’t read our article that tells you why, it might be worth reading it first, following the link above. Most people have heard about SEO, social media, keywords etc. but what do you know about bloggers?

Bloggers are the PR department of the internet, writing about brands, giving reviews and generally talking about anything they find interesting on their website. Every business niche will have relevant bloggers writing daily content that would be relevant to their niche.

 

So how can they help?

Ok so Tridev Media owns a website and on our website we write about things that will likely help our clients understand what we actually do. It also helps us build an authority around the industry we are in, to prove we do actually know what we are talking about. We find bloggers exceptionally useful to our clients and so we are writing a long article on them. It would make sense to link to a good blogging site like terrysfabrics and thus that website has just received a contextual link from our domain. Great news for them as its the best type of link you can get and will help prove to Google that their website is popular. It also gives them a small chunk of PR as we have said that they are a top quality blogging site.

Turning a blogger into a PR and link building machine

What if your business had access to bloggers from all over the UK that write about relevant subjects to your business? It would open up a whole new world of PR opportunities and provide high quality back links that will improve your position in the search results. That’s where blogger outreach comes in.

Blogger outreach is the art of building relationships with popular bloggers who in turn will either publish content relevant to your business or allow you to write an article and publish it on their website.

The problem most businesses have is time. They don’t have the time to forge partnerships with these bloggers or write content and that’s where a company like Tridev Media comes in. We have access to thousands of bloggers in all types of niches that can provide you with high quality links to your website and PR. We are able to complete a thorough check on everybody we work with ensuring their website is top quality, looking at things like citation and trust flow to ensure our clients get a steady stream of links to compliment the other link building strategies they or we provide.

Text Content is King with underline and a ball pen aside.